Naturopathic Clinic Chain Achieves 1.5x Growth With ScaleUp42's Digital Marketing Strategies & Solutions


About Sage Naturopathic Clinic

Sage Naturopathic Clinic has been offering Naturopathic services for more than a decade, including IV Therapy, acupuncture, massage therapy, and other treatments. Their primary objective is to equip patients with the tools and support needed to attain their best possible health.

ScaleUp42’s Objectives

  • Enhance digital presence to increase client-base and market share in KW area
  • Improve customer retention and reduce self-discharge rates
  • Increase overall sales by adding new revenue channels like e-commerce store


  • Website Redesign
  • Shopify E-commerce Store Management
  • Digital Programs Management
  • Google Merchant Center & Shopping Ads
  • Google Search Ads
  • Eblasts, Newsletters & Automations

Outcome Summary


Total Website Conversion Rate


Email Contact Rate Growth


Google Ads Conversion Rate


Increase in New Patient Count

Key Challenges

  • Various digital strategies were handled and implemented in silos.
  • Website layouts were obsolete, and the user experience (UX) flows were ineffective in stimulating conversions.
  • Despite having a significant brand presence in the Kitchener-Waterloo region, there was no marketing strategy in place for Google Search Ads.
  • Newsletters’ user interface and experience needed improvements to align with the expected standards of the present times.
  • Overall the rates of obtaining new customers and retaining existing ones were unsatisfactory.

Our Strategy

Web Development

  • Redesigned entire website to have contemporary appearance and CX.
  • Customer workflows were developed using the most effective UX practices, and various prompts and triggers, such as chatbots and pop-ups, were introduced to first-party customer data.
  • Landing pages were created for different programs, customer workflows were established, and payment solutions were incorporated to streamline user acquisition and generate revenue efficiently.

Google Ads

  • Google Ad tactics were created to focus on users at different phases of their purchasing journey.
  • Nine advertisement groups were formed to aim at users according to the services provided and their health conditions.
  • Developed a comprehensive keyword strategy based on thorough research.

Email & Automation

  • Customer email data was migrated to Active Campaign platform, leading to a substantial improvement in the customer lists.
  • Created visually appealing customer newsletters.
  • Determined the optimal time for E-blast to achieve the highest possible open rate and engagement with the audience.
  • Utilized user tagging to produce valuable information about customer interests and goals.


New Patient Acquisition And Clinic Visits

  • Rise in new patients count by +57%
  • Total visits increased by +54%
  • New patients account for +79% of the overall visits to the business.

Google Ads Campaigns

  • Delivered +8,700 users with average cost per click as low as $0.93 and +840 conversions

Email Automation

  • Grew contact list by +37%.
  • 35 newsletters dispatched with an open rate of +23% and Click to Open Rate of +7.44%

Website Performance Details

  • Delivered over +2000 leads at the conversion rate of +10%

Let’s Discuss & Make Something Cool Together

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