Naturopathic Doctor Grows Her Practice With ScaleUp42'S Web Services and Google Marketing Services

About Dr. Viktoriya Zabigaylo, ND

Dr. Viktoriya Zabigaylo, ND is a licensed naturopathic doctor helping patients optimize their health by addressing the root cause of illness. Dr. Viktoriya wanted to develop a strong digital presence that would drive qualified leads to her practice.

ScaleUp42’s Objectives

  • Develop a SEO-friendly website to generate higher domain authority and strong presence on search engines.
  • Set up and manage Google Ads campaign to drive qualified leads
  • Optimize Google Ad campaigns to enhance ads performance and reduce cost of customer acquisition.

Channels

  • Website Design and Development
  • Google Search Ads

Outcome Summary

700+

Total Website Conversions Delivered (Sep 2023 to Apr 2024)

600+

Google Ads Conversion Rate (Sep 2023 to Apr 2024)

80%+

New Clients Acquired Through Google Ads

Key Challenges

  • At onboarding, Dr. Viktoriya’s website needed UI/UX upgrades.
  • Website layouts needed strategic call to actions and flows to develop customer trust and drive customers to take desired actions.
  • Competition and Budget constraints created unique challenges as well as an opportunity to develop a highly tailored campaign.

Our Strategy

Web Development

  • Redesigned the entire website to have contemporary appearance and CX.
  • Customer workflows were developed using the most effective UX practices, and various prompts and triggers were introduced.
  • Conversion points were set up using Google Analytics and Google Tag Manager to track performance.

Google Ads

  • Specific services were shortlisted to capture users with specific purchase intent.
  • Google Ad tactics were created to focus on users at different phases of their purchasing journey.
  • Developed a comprehensive keyword strategy based on thorough research.

Our Results

Website Performance

Conversion rate of 34% achieved

Google Ads Campaigns

Delivered 2,400+ users with website 700+ conversions

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